Episode 22: Jose Coronado on Reinvention, Risk, and Leading as Your Full Self


In this episode of That Pivotal Moment of Change, I sit down with design and operations leader Jose Coronado to talk about the moments that shaped his approach to leadership, growth, and building high-impact teams. Jose shares why he said yes to building a design operations practice from scratch - despite never having done it before, and how that risk became a defining moment in his career. We explore the importance of hiring for culture add instead of culture fit, the power of reinvention even without changing roles, and how intentional networking can start with something as simple as one conversation. Jose also reflects on a year-one failure that almost derailed everything - and the leadership lessons it taught him about patience, visibility, and scaling with purpose. Most of all, we talk about what it means to show up fully as yourself - and why authenticity, not assimilation, is key to building lasting impact.